Sunday, 11 March 2012

Web Hosting and SEO - What to Watch Out For

Are you in charge of a new website project and also manage search engine optimization? Have you ever thought if search engine optimization could be affected by your web hosting provider?
Your hosting provider can have more than a little bit to do with your website either gaining momentum in search engine rankings or slowly going down to the bottom of the pit.
But I thought it was all about on-page optimization and backlinking right? Wrong!
Your host controls your actual office space, visualize a real brick-and-mortar business and consider what would happen if one day the walls were gone. You have a problem now, papers go flying away and organization and structure are in chaos.
This same situation can happen to your online website if your web hosting provider does not maintain strong uptime.
Lets take a look at some top issues that can cause web hosts to interfere with your search engine optimization efforts.
First, and most importantly is uptime. If you work SO hard on a website, optimize the meta tags, keywords, and write amazingly great articles, and then finally submit your website to dozens of search engines and directories; what happens if your website is down when the search engine spiders are ready to crawl your website? Your efforts are wasted, that's what!
This can break your efforts instantly and its all because your site is down for a little while. Sure the spiders can come back in a little while (a week, a month..) and re-index your website, but the snowball effect is hugely delayed because of a simple downtime.
Whats the solution? Well I recommend you always work with a proper hosting company, and no that doesn't mean go find the biggest hosting company and host with them. More likely than not, these companies are just allowing the masses to sign up with their plans, hosting thousands (if not millions) of domains of which half could be junk sites.
I'd recommend working with one of the small web hosting companies like Keolo Hosting. These companies cater to small businesses and individuals, and they are small businesses themselves. They can manage support for all their clients because they maintain only a few hundred or thousand domains.
Even when you do find your perfect hosting company, you need a backup plan. That plan is to sign up with a free website uptime monitoring company and they will email or text message your phone the instant your website goes down. That is great support!
Follow me in my next article to continue discussing the problems your web hosting company can have with your search engine optimization efforts.

What To Look For In Affordable Web Hosting

There are many affordable web hosting companies out there. Choosing the best one is a necessity if someone wants a successful website. This is because quality web hosting is equally as important as affordable web hosting. What good is a cheap hosting solution if a website user finds it hard to visit the page? Here are a few things to look for to be sure you are getting quality as well.
The first thing to look for when choosing a good hosting company is their latency. Many tools are available on the Internet that will allow you to check their ping times. Most of these tools are free, so why not take advantage of them? It is a good idea to check their latency time from several different cities - especially any cities you may target during a pay per click campaign. This will improve conversion and click through.
The second thing to look for in an affordable web hosting company is uptime. A bad uptime percentage can severely affect an ecommerce store. This is because web shoppers will not stick around on a slow website. Most studies say a website shopper will leave within eight to ten seconds if they do not see what they want within that time. If the server is constantly down a website owner will lose customers.
The third thing to look for is quality software. A quality web hosting company will provide a variety of software to facilitate the website and to make the website easy to use. These should include content management systems like Joomla and Mambo as well as blog software like WordPress. Some people may even want a forum. More importantly however, a good hosting outfit will also have the recent versions of PHP and server applications.
The fourth thing to look for is quality SQL databases. Most professional websites today retrieve their data from an SQL database. This makes it possible for highly intricate and complicated websites to provide quality content to the website user. These are a must have item.
The affordable web hosting company will also provide a good cPanel. This can speed up the development and maintenance for all the websites the owner has. It will also speed up chores like setting up email accounts, additional domain names, and checking visitor statistics.
Finally, look into dedicated hosting as well. Many affordable web hosting companies will also have affordable dedicated hosting servers for ecommerce websites. This can offer the speed and security a website owner needs. Furthermore, it will be easier to set up SSL certificates for secure transactions.

What is Hosting?

Web Hosting is a vital part of your online success. The right plan not only ensures that you have enough storage space and bandwidth for your website and visitors, it can also improve the speed of your site and make it more stable when your traffic spikes. Since there are hundreds of companies who will host your website, it can be hard to choose one that's reliable, affordable, secure and still offers the features you need, such as Windows hosting and Linux hosting options. Fortunately, Go Daddy has gone above and beyond in creating our world-class web hosting plans.
If you're new to launching a website, hosting may be a bit of a mystery. To put it simply, web hosting is space on a server, not unlike the space on your computer's hard drive, which stores the files that make up your website. Once you upload the files for your website, the server then makes them available to visitors around the world. You can access, update or replace the files on your server at any time to keep your website up to date.
Most web hosting companies offer what's called shared hosting plans, which means that several websites are hosted on the same server. This format works most of the time, but with some companies that use older technology, sites can experience slow load times and even crashes when there's a huge traffic spike. However, we've developed our own 4th Generation Hosting (4GH)® plans to overcome these issues. Our 4GH hosting plans scale as your traffic grows, ensuring that your site remains fast and reliable, especially when you need it most – during traffic spikes.
Of course, if you happen to have a large website that demands a great deal of resources, you might want to look into more specialized hosting options where you would have your own server or server space. Dedicated Servers are exactly as they sound – your own dedicated server, where you have all the resources to yourself and don't have to worry about other sites influencing your site's performance. Virtual Dedicated Servers are similar, in that they give you your own isolated area on a server and still give you the ability to access advanced server features and controls. Virtual DataCenter gives you total flexibility with the option to add or scale servers and other resources at will, so you can essentially customize your web hosting as your needs change.
While most web hosting companies offer similar plans, a key difference is features. For example, some companies only offer Windows hosting, while others specialize in Linux hosting. Some companies offer high security, but at a high price. Or huge amounts of storage, but on a slow, outdated server. Here at GoDaddy.com, we developed our 4GH plans to give you the best of all worlds.
All of our web hosting is powered by our state-of-the-art data center, which features best-of-breed routers, firewalls, servers and more, and is monitored 24/7 by our award-winning security staff. Each of our plans includes a generous amount of storage space, unlimited bandwidth, secure email addresses, access to free hosting applications and much more. Best of all, we have plans to fit every budget, from small personal blogs to international eCommerce sites, all of which are secure, reliable and easy to setup and maintain.
So whether you're new to the Web and not sure what you need or you know exactly what you're looking for, GoDaddy.com web hosting offers an affordable solution to fit your website.